The generative AI solution built for the future of advertising and marketing
Amazon Nova is a new generation of foundation models (FMs) that deliver frontier intelligence and industry leading price-performance. Amazon Nova helps agencies, brands, media companies, and advertising and marketing technology organizations create high impact, on brand content with unprecedented speed and scale.
Amazon Nova foundation models
Amazon Nova generally available (GA) foundation models include Pro and Lite, two tiers of multimodal understanding FMs which combine text, images, and video inputs to text output; Amazon Nova Micro, a fast and price-performant text-to-text model;
Amazon Nova Reel, a multi-shot video generator up to 2-minutes in length; and
Amazon Nova Canvas, an image generator with custom model fine-tuning.
Benefits
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Use cases
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Customer innovation
Customer innovation
Hearst uses Amazon Nova Pro to accelerate content creation at scale
"Amazon Nova Pro surprised me with the details and eloquent summaries it was able to extract from video content. We are looking forward to leveraging these video and document understanding capabilities. Its advanced document understanding promises the ability to enhance business workflows, offering faster and more efficient data processing solutions. And its video understanding capabilities offer the opportunity to use more sources of information for research and content creation at scale, enhancing our subscriber experiences."Peter Goldstein, Chief Product and AI Strategist at Hearst Learn more about Amazon Nova ➜Dentsu Digital uses Amazon Nova Reel to produce breathtaking video content
"Amazon Nova seamlessly integrates into our creative process, enabling us to produce breathtaking video content with superior background aesthetics. It empowers our teams to explore creative avenues more freely, turning what used to take weeks into days"Satoru Yamamoto, Executive OfficerLearn more about Amazon Nova creative content generation ➜Amazon Ads uses Amazon Nova to remove barriers for sellers and advertisers
On average brands leveraging Amazon Nova creative content generation models are using twice as many images per advertised product, shifting budgets to what’s driving the best resultsSee how Amazon Ads customers are using Amazon Nova ➜Shutterstock uses Amazon Nova Canvas to elevate the prompting experience
Retail and consumer goods companies can quickly detect supply chain disruptions and reallocate inventory to prevent stockouts and lost sales with Amazon Nova Pro, which uses Chain of Thought prompting to break down complex tasks into a sequenced, actionable plan.Learn more about Amazon Nova ➜123RF uses Amazon Nova Pro to simplify the creative design process
"With Amazon Nova Canvas and Amazon Nova Reel, we are able to harness the power of generative AI to simplify the creative design process with smarter, faster, and easier-to-use tools for creators producing visual media. Having a library with over 200 million images and videos, means that Amazon Nova FM’s leading price-performance, speed, cross-language reasoning, and content moderation at scale are key. We’re excited to deliver these new capabilities to our customers and creators around the world.”Phoebe Liew, Chief Technology Officer, 123RF Learn more about Amazon Nova creative content generation ➜NTT Data uses Amazon Nova to streamline ad production
“Through the AWS Japan Generative AI Acceleration Program, we confirmed the feasibility of implementing an automated generative AI solution that significantly reduces advertisement production time by piloting Amazon Nova. Previously, our customers spent weeks creating and refining advertising copy, ad image styles, and ad image production. By utilizing Amazon Nova Canvas for ad image generation, customers could surely generate multiple ad image variations at scale and quickly. We believe that Amazon Nova offers high processing speed, strict data security, and reasonable cost efficiency, helping us with our mission to accelerate our customers' digital transformation journey.”Yoshiharu Okuda, Head of Generative AI Business Strategy Office Learn more about Amazon Nova ➜