Consumer Goods
AWS offers the most comprehensive portfolio of cloud, analytics, and artificial intelligence capabilities, decades of industry experience, and a dynamic partner community to help consumer goods companies build brands customers love.
Amazon Nova is new generation of foundational models for consumer goods use cases
State-of-the-art Foundation Models (FMs) from Amazon
Amazon Nova helps retailers and consumer goods companies cost-effectively create accurate, compelling product descriptions, imagery, and videos with unprecedented speed and scale, making it easier for consumers to find and buy the items they need.
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Amazon Ads uses Amazon Nova to help brands create product images and videos
On average, brands that used AI-powered creative solutions were seen to advertise 5 times more products and use twice as many images per advertised product over those that did not, allowing them to expand campaigns and experiment with new strategies.
See how Amazon Ads customers are using Amazon Nova
Optimize supply chain decisions with Amazon Nova Pro
Retail and consumer goods companies can quickly detect supply chain disruptions and reallocate inventory to prevent stockouts and lost sales with Amazon Nova Pro, which uses Chain of Thought prompting to break down complex tasks into a sequenced, actionable plan.
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Built for brands from concept to cart
Drive profitability from concept to cart using AWS and AWS Partner solutions to accelerate time-to-market, improve marketing efficiency, deliver digital commerce experiences, and optimize supply chain processes.
Benefits
Create brands consumers love
Drive operational efficiency
Improve marketing and sales efficiency
Customer stories
Leading consumer goods companies worldwide leverage AWS cloud capabilities to modernize their infrastructure and run industry-specific workloads.
Nestlé
Nestlé efficiently scales to 2.8 million connected devices with AWS IoT
Nestlé developed a global framework for Internet of Things products using AWS IoT Core to connect 2.8 million devices across 97 countries to a centralized IoT platform to accelerate innovation and improve the customer experience.
Adidas
adidas centralizes global core business operations through innovative ERP
adidas has embarked on the largest IT transformation project in its history, choosing to use SAP S/4HANA on AWS to centralize three ERP systems to generate near real-time insights for more than 650 business processes.
US Foods
From PoC to production: US Foods scales generative AI with solid strategy
US Foods built a new sales-focused tool using Amazon Bedrock that eliminates manual tasks, improving employee productivity and reducing costs.
Coca-Cola
Coca-Cola Andina increases analytics productivity by 80% with AWS data lake
Coca-Cola Andia built a data lake on AWS, unifying data from multiple systems to enhance decision-making. This solution improved the shopping experience of its customers and increased productivity of its analytics team.
Traeger Grills
Building a successful partnership: AWS and Traeger Grills
Traeger Grills, a household name for smokers, grills, and barbecue products, uses AWS for rapid development and cost optimization, which helps them realize their business goals.
Explore solution areas for consumer goods
Innovate with key consumer goods industry partners
Modernize, transform, and innovate faster with access to a broad selection of pre-built solutions from an expansive network of industry-leading AWS partners.
AWS purpose-built consumer goods partner solutions
Confidently deploy pre-built AWS Partner solutions from the AWS Solutions library—designed to help consumer goods companies innovate faster and at scale.
AWS Consumer Goods Competency Partners
Accelerate digital transformation with access to an unmatched community of consumer goods expert partners.
AWS Marketplace for consumer goods solutions
Easily discover, procure, deploy, and manage cloud technology and data management solutions purpose-built for the retail industry.