Customer Stories / Automotive / Germany
Cloud-First Approach on AWS Accelerates BMW’s Software-Defined Vision as It Looks to Lead Automotive Innovation
“I think the cloud is an essential part of virtually any feature. Let that be voice recognition, let that be ADAS. … If you look at ADAS from a customer point of view, a lot of what you experience is only possible because it’s supported by strong cloud-based services.”
Dr. Christoph Grote
Senior Vice President for Electronics and Software, BMW Group
From embedded advanced driver-assistance systems (ADAS) to connected infotainment—the modern automotive experience is being driven by software. And BMW Group is at the forefront of the transformation. Here, Dr. Christoph Grote, the company’s senior vice president for electronics and software, talks about what the software-defined vehicle means to the world-leading automotive brand. The importance of developer engagement in a continuous software development cycle. And how the cloud is the fabric that makes innovation possible.
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Germany
Increasing Scalability and Reducing Costs Using Amazon Aurora Serverless with BMW
BMW migrated its on-premises databases to Amazon Aurora PostgreSQL and used Amazon Aurora Serverless v2, which increased scalability and reduced costs for its customer messaging solution. -
Other
BMW Group at AWS re:Invent 2023
In this AWS re:Invent 2023 keynote video, Stephan Durach, senior vice president Connected Company Development and Technical Operations, at BMW Group, discusses how the company uses Amazon Web Services (AWS) technology to transform automotive experiences. -
Germany
BMW Reinvents Automotive Design with Generative AI on AWS
This case study delves into how BMW showcased their use of generative AI, powered by AWS, at the AWS Reinvent 2023 conference. -
Germany
BMW Accelerates Innovation with Generative AI on AWS
This case study highlights how BMW, the renowned automotive manufacturer, leveraged generative AI powered by AWS to enhance their design and engineering processes.
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