Customer Stories / Automotive / Germany
AWS re:Invent 2023
BMW Group Uses AWS and Generative AI to Maintain Its Premium Edge
Jens Kohl, BMW Group head of offboard architecture, talks about how the company continuously strives to deliver services that delight customers. Driving innovation in the automotive sector, its 450 DevOps teams worldwide use AWS and generative artificial intelligence (AI) to improve quality, sustainability, and reliability, while reducing costs. Using Amazon Bedrock, BMW can use the latest foundation models and knows that data remains secure within the company’s ecosystem.
Learn more about how BMW Group continues to innovate on AWS.
We try to make the driving experience even more enjoyable. A good example of this is how we use Amazon Fire TV in the backseats of our i7. And another example is our Intelligent Personal Assistant powered by Amazon Alexa.”
Jens Kohl
Head of Offboard Architecture, BMW Group
AWS Services Used
Amazon Bedrock
Amazon Bedrock is a fully managed service that offers a choice of high-performing foundation models (FMs) from leading AI companies like AI21 Labs, Anthropic, Cohere, Meta, Stability AI, and Amazon via a single API, along with a broad set of capabilities you need to build generative AI applications with security, privacy, and responsible AI.
More BMW Group Customer Stories
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Germany
Increasing Scalability and Reducing Costs Using Amazon Aurora Serverless with BMW
BMW migrated its on-premises databases to Amazon Aurora PostgreSQL and used Amazon Aurora Serverless v2, which increased scalability and reduced costs for its customer messaging solution. -
Other
BMW Group at AWS re:Invent 2023
In this AWS re:Invent 2023 keynote video, Stephan Durach, senior vice president Connected Company Development and Technical Operations, at BMW Group, discusses how the company uses Amazon Web Services (AWS) technology to transform automotive experiences. -
Germany
BMW Reinvents Automotive Design with Generative AI on AWS
This case study delves into how BMW showcased their use of generative AI, powered by AWS, at the AWS Reinvent 2023 conference. -
Germany
BMW Accelerates Innovation with Generative AI on AWS
This case study highlights how BMW, the renowned automotive manufacturer, leveraged generative AI powered by AWS to enhance their design and engineering processes.
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