AWS Advertising and Marketing Technology Competency Partners
Drive innovation and unlock greater business value with AWS Specialization Partners that have deep technical knowledge and proven customer success
Customers can work with AWS Advertising and Marketing Technology Competency Partners to innovate faster, operate efficiently, and interoperate together across five critical solution areas for their advertising and marketing technology workloads. These include: Audience & Customer Data Management, Privacy-Enhanced Data Collaboration, Ad Intelligence & Measurement, Ad Platforms, and Digital Customer Experience. AWS Advertising and Marketing Technology Competency Partners are differentiated and validated through AWS Solution Architects rigorous testing and use cases. They have proven themselves in the industry to follow AWS best practices, passed a high-bar technical review and have demonstrated customer success in these areas.
AWS Competency: The AWS Competency Partner Program is designed to identify, validate, and promote AWS Partners with demonstrated AWS technical expertise and proven customer success. The AWS Competency Partner Program has validated that the partners below have demonstrated they can help customers migrate applications and legacy infrastructure to AWS.
Search for AWS Digital Customer Experience Competency Partners by category
Services and solutions that help customers create a complete view of audiences and consumers to drive insights, performance, and improved experiences. Partner offerings include those with specialized scaled Customer Data Platform (CDP) capabilities to more quickly bring together a 360-degree view of their customers with reduced heavy lifting.
Services and solutions that help brands, media publishers, and their partners interoperate and collaborate while protecting consumer data. This includes solutions to enable or enhance AWS Clean Rooms capabilities to support more easily collaborating in a secure data clean room.
Services and solutions that brands, media publishers, and their technology partners can leverage for the broadest machine learning and analytics capabilities. These partner solution offerings may help accelerate time to market for predictive analytics workloads and analyzing media for contextual signals that improve personalization, drive innovation in audience analysis, measurement, and campaign insights.
Services and solutions with the broadest selection of compute capabilities to help companies improve performance and optimize costs for advertising platforms that buy, serve, and measure trillions of ads at single-digit millisecond latency. Solutions that enable expanding into new markets, improving development velocity, and migrating high throughput workflows to the cloud.
Services and solutions that help companies create more meaningful interactions with their end customers through technology and integrations that drive personalization and deploy curated recommendations and intelligent user segmentation at scale for messaging automation, advanced analytics, and decision-making capabilities needed to deliver digital platform experiences across channels to meet your end customer in a targeted way, and are skilled at effectively implementing these solutions to accelerate your digital initiatives.
Connect with AWS Advertising and Marketing Technology Competency Partners
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Additional Resources
Discover more AWS Advertising and Marketing Technology Competency Partner solutions and resources.
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Blogs
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Blogs
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Harmeet Nandrey, Jas Singh, 05/13/2025This post will explore what a composable CDP is and why organizations are embracing this new approach to data activation. Additionally, it will explain how organizations can integrate GrowthLoop’s composable CDP platform with their existing AWS infrastructure to enable an AI-powered feedback loop for smarter campaign activation.
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Ghandi Nader, Hari Radhakrishnan, Alex Rees, Umesh Kalaspurkar, 05/06/2025Hyper-personalization is transforming digital marketing and enhancing customer experience. This blog post explains how the Braze customer engagement platform, augmented by Amazon Web Services (AWS) Generative AI services, revolutionizes your brand-customer interactions. By integrating Braze with AWS’s advanced AI capabilities, you can forge more meaningful, real-time connections with your customers. Using Amazon Bedrock, Braze creates highly personalized content that adapts to your customers’ individual preferences and behaviors in real time. This approach facilitates tailored messaging, recommendations, and interactions that resonate deeply with each user, driving immediate engagement, long-term loyalty, and revenue growth. In this post, we’ll explore how strategically integrating Braze and AWS transformed customer engagement strategies, fostering a more personalized and profitable customer journey.
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Ghandi Nader, Franck Georget, Nehmé Tohmé, John Bourous, 04/22/2025As customer expectations evolve and data volumes grow exponentially, organizations face unprecedented challenges in managing and activating customer data effectively. Snowplow, a behavioral data collection platform, combined with Databricks Lakehouse platform, creates a scalable foundation for building a next-generation composable CDP on AWS. This solution enables organizations to collect, process, and activate customer data at scale while maintaining complete data ownership and control.
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Alex Burkleaux, James Wu, 04/17/2025Amazon Bedrock Data Automation (BDA) is a new managed feature powered by FMs in Amazon Bedrock. BDA extracts structured outputs from unstructured content—including documents, images, video, and audio—while alleviating the need for complex custom workflows. In this post, we demonstrate how BDA automatically extracts rich video insights such as chapter segments and audio segments, detects text in scenes, and classifies Interactive Advertising Bureau (IAB) taxonomies, and then uses these insights to build a nonlinear ads solution to enhance contextual advertising effectiveness.
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Gil Barretto, Jack Wang, Mecit Gungor, Suneel Joshi, Venu Nagineni, 02/13/2025Introduction and context Yahoo offers an omnichannel Demand-Side Platform (DSP) that gives advertisers top-notch technology, massive scale, access to premium supply, and trusted consumer relationships. Demand-side platforms are used in digital advertising to enable advertisers and agencies to purchase ad inventory from multiple ad exchanges and supply-side platforms (SSPs) through a single interface. Yahoo’s DSP [...]
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