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AWS for Sports

Fan Engagement for Sports on AWS

Engage your fans like never before with workloads that apply data to better understand current fans while reaching new audiences, and to promote, monetize, and deliver unique experiences.

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Fans interact and engage with their sports interests before, during, and after games across a myriad of platforms and media.

These data sources can be wide, varied, and disparate before fan engagement solutions seamlessly brings them together. While sports leagues and teams want to increase fan reach, engagement, and retention, they often lack the capabilities to effectively store fan data and use it to build, operate, and measure personalized fan interactions. By leveraging key technologies like Amazon Personalize and AWS serverless services like AWS Fargate and AWS Lambda, organizations can create central repositories for fan data and ML models to uncover personas and trends, drive product and service development, as well as inform marketing and advertising strategies.

Benefits

Increase fan interaction

Help fans get more engaged by giving them the exciting moments and content they crave.

Deliver new experiences

Unlock new capabilities with machine learning and artificial intelligence to boost engagement.

Leverage your data to its full potential

Capture, store, manage, and analyze data points at scale to better understand your fans and their preferences.

Customer stories

From working with some of the world's leading sports organizations, we’ve learned that they expect more than just basic service from their technology partners—because great experiences speak louder than words. Get details on some of the exciting ways sports organizations are leading their customer journeys with AWS.

What businesses can learn from sports leagues

How to create emotional connections and build loyalty with your customers
Read the article on WSJ.com

Read the article on WSJ.com
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Resources

See related presentations, articles, customer success stories, blogs, and more.

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Formula 1: Using Amazon SageMaker to Deliver Real-Time Insights to Fans

In this special live segment of This is My Architecture, you’ll see what’s under the hood of Formula 1's F1 Insights.

Watch video »