Amazon Personalize

180,000 real-time recommendations/month for the first two months

Amazon Personalize

Elevate every customer experience with AI-powered personalization

Get started with Amazon Personalize

Why Amazon Personalize?

Amazon Personalize helps you elevate the customer experience with AI-powered personalization. With the Amazon Personalize recommendation engine, you can deliver hyper-personalized user experiences in real-time at scale to improve user engagement, customer loyalty, and business results.

Benefits of Amazon Personalize

Deploy hyper-personalized user recommendations across websites, apps, and marketing channels at scale with ultra-low latency

Set up and start using a fully-managed recommendation engine in hours instead of days

Deliver intelligent recommendations that dynamically adapt in real-time with precision

Improve customer segmentation and generate impactful, user-centric content with Amazon Personalize and Amazon Bedrock

Use cases

Hyper-personalize and rank streaming recommendations

Highlight trending retail products in real-time

Deliver popular and seasonally-relevant travel content across channels

Recommend in-app related items, services, and content

Customers

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Lotte Mart increased new product purchases by 1.7x

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Bundesliga increased customer session duration by 17%

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Calm increased daily app use by 3.4%

Next steps

Generate personalized movie recommendations with the Magic Movie Machine

Try a free demo

Personalize a video streaming app, create customized emails, and more

Explore the developer guide

Get started with Amazon Personalize in the AWS Management Console

Start building now