180,000 real-time recommendations/month for the first two months

Amazon Personalize

Elevate every customer experience with AI-powered personalization

Why Amazon Personalize?

Amazon Personalize helps you elevate the customer experience with AI-powered personalization. With the Amazon Personalize recommendation engine, you can deliver hyper-personalized user experiences in real-time at scale to improve user engagement, customer loyalty, and business results.

Benefits of Amazon Personalize

Deploy hyper-personalized user recommendations across websites, apps, and marketing channels at scale with ultra-low latency

Set up and start using a fully-managed recommendation engine in hours instead of days

Deliver intelligent recommendations that dynamically adapt in real-time with precision

Improve customer segmentation and generate impactful, user-centric content with Amazon Personalize and Amazon Bedrock

How it works

Get started with Amazon Personalize and generative AI
You can now use Amazon Personalize and generative AI powered capabilities to quickly create hyper-personalization experiences for your users. To learn how to get started, click here >>