BMW Group Uses AWS-Based Data Lake to Unlock the Power of Data
BMW Group uses AWS to process 10 TB of data daily from 1.2 million vehicles, create a voice-activated personal in-vehicle assistant, and derive real-time insights from vehicle and customer telemetry data. The organization, based in Germany, is a leading manufacturer of premium automobiles and motorcycles. BMW Group runs its Cloud Data Hub on AWS, using Amazon SageMaker to train models for predictive analysis.
Overview
The BMW Group, headquartered in Munich, Germany, is a global manufacturer of premium automobiles and motorcycles, covering the brands BMW, BMW Motorrad, MINI, and Rolls-Royce. It also provides premium financial and mobility services.

About BMW Group
With its four brands—BMW, MINI, Rolls-Royce and BMW Motorrad—the BMW Group is a leading premium manufacturer of automobiles and motorcycles. The company also provides premium financial and mobility services.
Architecture Diagram

We are just starting our journey with AWS, and we look forward to helping our business fulfill its strategy of driving innovation into the future.
Kai Demtröder
Vice President of Data Transformation, Artificial Intelligence, Data and DevOps Platforms BMW GroupAWS Services Used
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