Customer Stories / Automotive / Germany
AWS re:Invent 2023
How AWS and BMW Group Team Up to Accelerate Data-Driven Innovation
BMW Group’s Cloud Data Hub is the engine behind next-generation automotive experiences. It processes terabytes of data from millions of vehicles a day, helping users across development, production, and sales gain insight and innovate. As the team from BMW says in this AWS re:Invent 2023 presentation, the collaboration between BMW and AWS has been integral to developing Cloud Data Hub. Working with AWS Professional Services and using machine learning service Amazon SageMaker, the premium automotive manufacturer is successfully implementing use cases at scale.
Learn more about how BMW Group continues to innovate on AWS.
AWS is a big partner for us […] We set up a partnership between BMW and AWS where we announced our collaboration to accelerate data-driven innovations.”
Alexander Angebrandt
Vice President, Data Transformation & Enterprise Platforms, BMW Group
AWS Services Used
AWS Sagemaker Model Training
Amazon SageMaker Model Training reduces the time and cost to train and tune machine learning (ML) models at scale without the need to manage infrastructure.
AWS Sagemaker Studio
Amazon SageMaker Studio offers a wide choice of purpose-built tools to perform all ML development steps, from preparing data to building, training, deploying, and managing your ML models.
More BMW Group Customer Stories
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Germany
Increasing Scalability and Reducing Costs Using Amazon Aurora Serverless with BMW
BMW migrated its on-premises databases to Amazon Aurora PostgreSQL and used Amazon Aurora Serverless v2, which increased scalability and reduced costs for its customer messaging solution. -
Other
BMW Group at AWS re:Invent 2023
In this AWS re:Invent 2023 keynote video, Stephan Durach, senior vice president Connected Company Development and Technical Operations, at BMW Group, discusses how the company uses Amazon Web Services (AWS) technology to transform automotive experiences. -
Germany
BMW Reinvents Automotive Design with Generative AI on AWS
This case study delves into how BMW showcased their use of generative AI, powered by AWS, at the AWS Reinvent 2023 conference. -
Germany
BMW Accelerates Innovation with Generative AI on AWS
This case study highlights how BMW, the renowned automotive manufacturer, leveraged generative AI powered by AWS to enhance their design and engineering processes.
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