Customer Stories / Automotive / Germany

AWS re:Invent 2023
How BMW Group Democratizes Data Insight Using Amazon QuickSight
Transparency is the key to insight, and BMW Group uses Amazon QuickSight so its teams can explore data fully and securely, making decisions that create the best outcomes and deliver most value to the business. Ruben Simon, product owner Cloud Data Hub, BMW AG, talks about using Amazon QuickSight within the company’s main data platform, the Cloud Data Hub. With business intelligence, teams across BMW can continue creating premium experiences for millions of drivers.
Learn more about how BMW Group continues to innovate on AWS.

This is why we integrate Amazon QuickSight into our data portal, the Cloud Data Hub—to get more transparency about what’s happening there and share the insights.”
Ruben Simon
Product Owner Cloud Data Hub, BMW AG
AWS Services Used
Amazon QuickSight
Amazon QuickSight powers data-driven organizations with unified business intelligence (BI) at hyperscale.
More BMW Group Customer Stories
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Germany
Increasing Scalability and Reducing Costs Using Amazon Aurora Serverless with BMW
BMW migrated its on-premises databases to Amazon Aurora PostgreSQL and used Amazon Aurora Serverless v2, which increased scalability and reduced costs for its customer messaging solution. -
Other
BMW Group at AWS re:Invent 2023
In this AWS re:Invent 2023 keynote video, Stephan Durach, senior vice president Connected Company Development and Technical Operations, at BMW Group, discusses how the company uses Amazon Web Services (AWS) technology to transform automotive experiences. -
Germany
BMW Reinvents Automotive Design with Generative AI on AWS
This case study delves into how BMW showcased their use of generative AI, powered by AWS, at the AWS Reinvent 2023 conference. -
Germany
BMW Accelerates Innovation with Generative AI on AWS
This case study highlights how BMW, the renowned automotive manufacturer, leveraged generative AI powered by AWS to enhance their design and engineering processes.

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