“Working together with AWS and their mindset is really what we’re looking for. It’s really living Vorsprung durch Technik.”
Bernd Schuster
Cloud Architect, Audi AG
Audi AG worked with Amazon Web Services (AWS) and Reply, an AWS Partner, to increase team efficiency by building a generative artificial intelligence (AI) chatbot. With managed service Amazon Bedrock, and using Amazon Bedrock Guardrails, the team can scale large language models out of the box and keep data secure. Bernd Schuster, cloud architect at Audi AG, talks about embracing responsible AI and living ‘Vorsprung durch Technik’—advancement through technology—by collaborating with AWS.
More Generative AI Customer Stories
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Americas
Toyota Connected Uses AWS to Respond in Seconds to Driver Emergencies
Data and safety go hand in hand at leading automotive manufacturer Toyota. As Brian Kursar, senior vice president and chief technology officer at Toyota Connected North America, says, having access to the right data at the right time is vital. Toyota Connected is Toyota’s data services division, leading the development of the company’s cloud-based mobility services platform. -
Other
Salesforce hosts its 2023 NYC Summit on AWS
This case study provides an overview of the 2023 Salesforce World Tour event held in New York City, which showcased how AWS and Salesforce are collaborating to drive innovation. -
Germany
BMW Reinvents Automotive Design with Generative AI on AWS
This case study delves into how BMW showcased their use of generative AI, powered by AWS, at the AWS Reinvent 2023 conference. -
Germany
BMW Accelerates Innovation with Generative AI on AWS
This case study highlights how BMW, the renowned automotive manufacturer, leveraged generative AI powered by AWS to enhance their design and engineering processes.
Leading Cloud Innovators in Europe
Learn how leading organizations in Europe across industries trust AWS to drive innovation at every level of their business.
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