“Working together with AWS and their mindset is really what we’re looking for. It’s really living Vorsprung durch Technik.”
Bernd Schuster
Cloud Architect, Audi AG

Audi AG worked with Amazon Web Services (AWS) and Reply, an AWS Partner, to increase team efficiency by building a generative artificial intelligence (AI) chatbot. With managed service Amazon Bedrock, and using Amazon Bedrock Guardrails, the team can scale large language models out of the box and keep data secure. Bernd Schuster, cloud architect at Audi AG, talks about embracing responsible AI and living ‘Vorsprung durch Technik’—advancement through technology—by collaborating with AWS.
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