Select your cookie preferences

We use essential cookies and similar tools that are necessary to provide our site and services. We use performance cookies to collect anonymous statistics, so we can understand how customers use our site and make improvements. Essential cookies cannot be deactivated, but you can choose “Customize” or “Decline” to decline performance cookies.

If you agree, AWS and approved third parties will also use cookies to provide useful site features, remember your preferences, and display relevant content, including relevant advertising. To accept or decline all non-essential cookies, choose “Accept” or “Decline.” To make more detailed choices, choose “Customize.”

Skip to main content
NFL logo featuring a shield design with stars, a football, and bold red "NFL" text.

NFL on AWS

Powered by AWS Machine Learning to create a better experience for fans, players, and teams.

Latest NFL on AWS news

Missing alt text value

NFL Next Gen Stats and AWS bring data to the gridiron

Learn more
american football players are ready to start on field at night

AWS + NFL's Next Gen Stats unveil Pressure Probability

Learn more
Missing alt text value

How AWS is using AI to dig into new tackle-related metrics

Learn more
A grid of NFL team abbreviations with varying colors, including red, white, green, and yellow, representing matchups or rankings.

How the NFL uses AWS to create its schedule

Learn more

AWS improves understanding and analysis of football tackles

A defender’s split-second decision can be the difference between a game-changing tackle and a touchdown. For years, the NFL has sought to quantify these crucial moments, but the complexity of the measuring the different factors contributing to a made or missed tackle made this a challenging task. Enter Amazon Web Services (AWS) and the NFL's Next Gen Stats (NGS) team, who together embarked on an ambitious project to build Tackle Probability, a new AI-powered model that changes how we understand and analyze tackles in football.

The NFL: Powered by AWS

NFL Big Data Bowl

AWS and the NFL invite engineers, data scientists, students and other data analytics enthusiasts with no sports experience required to the NFL Big Data Bowl to use data to change how the game is played and coached.

Missing alt text value

Player health & safety

AWS powers the NFL's Digital Athlete, a injury prediction tool, that uses machine learning and AI to help identify when players are at an increased risk of injury.

Missing alt text value

Seattle Seahawks

The Seattle Seahawks and AWS have created a winning partnership using data-driven insights across the franchise to analyze information across player acquisition, team and opponent scouting, and player health.

Missing alt text value

Fan Data Platform

The NFL uses AWS technology to take real-time insights and transform fan engagement to offer personalized experiences and content curation.

Missing alt text value

Next Gen Stats

The NFL and AWS tackled the hidden dynamics of punt and kickoff with Expected Return Yards to estimate yards a return will gain when the ball is caught.

Missing alt text value

Generative AI is transforming sports

From startups to sports franchises, organizations trust AWS to innovate with generative artificial intelligence.

Learn more about generative AI

How does AWS level up game-day?

Cloud-based operations enable a cost-effective, flexible, and sustainable model for more dynamic experiences.

Machine learning amplifies data capture to fuel innovative experiences for fans, players, and teams. 

Real-time data from games leverage AWS’s broad range of cloud-based machine learning capabilities to generate model outputs such as formations, routes, and tackles.

Discover more AWS-powered sports

Missing alt text value

Missing alt text value

Missing alt text value

Missing alt text value

Missing alt text value