Fuel generative AI innovation: lessons from sports leaders
Discover how leaders like Formula 1, the NFL & PGA TOUR use gen AI on AWS to enhance customer experiences, workforce productivity and process optimization. Leverage these real-world use cases to advance your gen AI journey.

Benefits of AWS for sports
New and noteworthy sports updates
Reinvent live sports search with generative AI on AWS

How the Seattle Seahawks streamline game-day coverage using AI

Getting started with AWS Elemental MediaLive Anywhere

How the PGA TOUR uses machine learning and generative AI from AWS to enhance Media Asset Management

How the world's leading sports organizations leverage AWS
How AWS creates a winning schedule
AWS helped the NFL sort through a quadrillion possible options for the 2023-2024 season. Learn about the science—and art—behind finding “the one.”

Formula 1 redesigns car for closer racing and more exciting fan experience
By relying on AWS Graviton2-powered EC2 instances, F1 has seen an 80% reduction in simulation time and lowered the cost of running these workloads by 30%.

AWS and NHL debut new advanced stats
Two new advanced statistics powered by AWS, shot analytics and save analytics, give fans a better understanding and deeper appreciation of how their favorite players and teams perform during crucial moments.

Why Bundesliga, Germany's premier national football league, chooses AWS
Bundesliga is using AWS AI/ML, analytics, compute, database, and storage services to deliver real-time statistics that improve insights into game strategy and outcomes and recommend personalized match footage for fans.

Generative AI for sports
Generative AI is helping reinvent the sports industry by increasing efficiencies and elevating fan engagement. Learn how AWS is helping leagues, teams and media & entertainment with this cutting-edge technology.
Level up with generative AIWhat businesses can learn from sports leagues
How to create emotional connections and build loyalty with your customers

Accelerate sports innovation with AWS
Innovate with key industry partners
Learn about some of our customers
Here are just a few examples of how AWS is helping customers and partners engage their fans, train their teams, and transform the business of sports and entertainment.
Leagues
BUNDESLIGA

FORMULA 1 SERIES

NFL

NHL

PGA

SWIMMING AUSTRALIA

Teams
UNIVERSITY OF ILLINOIS, URBANA CHAMPAIGN (UIUC)

SEATTLE SEAHAWKS

INEOS

Scuderia Ferrari

Maple Leaf Sports & Entertainment

Media & Entertainment
Intel

PAC 12 Networks

PULSELIVE

SECOND SPECTRUM

SPORTRADAR

Stats Perform

Kayo Sports

RIOT GAMES
