AWS Entity Resolution

AWS Entity Resolution

Easy-to-configure, ML-powered entity resolution service

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What is AWS Entity Resolution?

AWS Entity Resolution helps you more easily match, link, and enhance related customer, product, business, or healthcare records stored across multiple applications, channels, and data stores. You can use flexible and configurable rule, machine learning, or data service provider matching techniques to optimize your records based on your business needs.

Benefits of AWS Entity Resolution

Set up entity resolution workflows in minutes instead of months

Configure advanced matching techniques to help improve data accuracy based on your business needs

Link and enhance your records with datasets and IDs from trusted data service providers in a few clicks

Protect your data and minimize its movement by reading records where they live

Choice of resolution workflow

Rule-based matching

A set of ready-to-use, customizable rules based on your input fields. You can also delete, rearrange priority, and create new rules.

Machine-learning matching

A preconfigured ML model to find matches across all of your data inputs, including consumer-based records.

Matching with LiveRamp

Translate a set of source Ramp IDs into any destination Ramp IDs for campaign planning and measurement.

Matching with TransUnion

Enhance your records with additional information to develop better consumer insights for media planning.

Matching with UID 2.0

Generate open-source UID 2.0 to more effectively reach your customers.

Use cases

Remove duplicate records

Create customer profiles

Personalize experiences

Link product codes

Optimize clinical research and development

Customers

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Merkle enhances customer experiences

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BWH Hotels creates a unified view of its customers

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ActionIQ augments the value of its data

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Amazon Ads helps marketers prepare and analyze audience signals

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