Ferrari on AWS
Ferrari's Official Cloud Provider. Powering innovation on the road and track.
On the AWS partnership
“The partnership with AWS enables us to use machine learning and cloud technologies to improve step-by-step in every single department. This can be highly beneficial in several respects – from product improvements to increasing fan engagement.”
Frédéric Vasseur, Scuderia Ferrari HP Team Principal and General Manager
AWS together with Scuderia Ferrari HP
Faster analysis
AWS worked with Scuderia Ferrari HP to migrate their manufacturing data to the cloud. This included the vast amounts of information generated during the preparation and assembly of individual power units—the lifeblood of any F1 car. By harnessing the capabilities of machine learning (ML) through Amazon SageMaker AI, the team built a sophisticated processing pipeline atop their newly created data lake. The team can now process at least four times the amount of data compared to previous manual methods, while reaching insights in half the time.
How AWS supports Scuderia Ferrari HP to optimize Formula 1® power unit assembly process
Data foundation
From designing prototypes to hitting the pavement, AWS machine learning supports Scuderia Ferrari to accelerate innovation—collecting data, making correlations, and delivering a more exciting driving experience.
Production efficiency
To free its teams from managing the infrastructure for its applications, Ferrari has invested in fully managed services. In addition to cost savings, they’ve also seen improvements in the reliability and scalability of its applications. For example, running simulations in its product lifecycle management software increased by 60 percent.
Ferrari Advances Generative AI for Customer Personalization and Production Efficiency
Ground speed sensor
In partnership with AWS, Scuderia Ferrari developed a virtual ground speed sensor, off car, based on artificial intelligence (AI) and machine learning (ML) using Amazon SageMaker (SageMaker). This delivers faster, more reliable data to its engineers and helps its race teams reduce vehicle weight for optimal race-day speed.
Scuderia Ferrari Uses AI and ML on AWS to Innovate—and Sharpen Its Competitive Edge
Generative AI is transforming sports
From startups to sports franchises, organizations trust AWS to innovate with generative artificial intelligence.
How does AWS fuel Ferrari?
✔ Reliable data delivered faster to engineers in a sport where every second counts.
✔ Fully managed infrastructure lowers costs and improves scalability for applications
✔ Machine learning and artificial intelligence creates personalized experiences for tifosi (fans) around the globe.