AWS ayuda a Mercado Livre a procesar más de 40 compras por segundo en 18 países

Mercado Libre has partnered with AWS Partner Mutt Data to address the challenge of producing high-performing banner ads with generative artificial intelligence (AI), for dozens of thousands of smaller sellers. Mercado Libre developed GenAds, an innovative solution that automates the creation of compelling product images, streamlining the process for sellers and enhancing their market presence with image-generating AI. Through GenAds, Mercado Libre helped small sellers through image generation for advertising, enabling sellers of all sizes to attract customers, increase click-through rates (CTR) by an average of 25%, and boost sales effectively.

The German price-comparison site Axel Springer built a machine learning pipeline on AWS that facilitated the ability of its data scientists to deliver models that drive improvements in key marketing metrics. Axel Springer offers 500 million products to users in six European countries. Its Machine Learning Engineering team used Amazon SageMaker and AWS Lambda as tools to help the team experiment fast, automate manual processes, and get models into production quickly. Its user-recommendation model increased click-through rates by 111 percent and session rates by 151 percent, and it enhanced the overall customer experience.

Watch how aCommerce, Southeast Asia's leading eCommerce enabler, leveraged Amazon Q in QuickSight to launch Ask IQ - a game-changing self-service analytics tool. Learn how they: empowered brands to generate instant insights, reduced BI team backlog significantly, brought a scalable solution to market in under a year, embedded advanced analytics without adding specialized resources

Amazon.com migrated 5,000 databases from Oracle to AWS, cutting its annual database operating costs by more than half and reducing the latency of most critical services by 40 percent.