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Prepare to build

The journey to launch a product and bring it to market is not linear. Learn the recommended steps and what to do before you build.

Founder fundamentals

Building a startup is no easy feat. Understand the steps to take turning your big idea into a business.

Legal and fundraising

Learn the essentials of fundraising, hiring and compensation, and equity management that every founder should know.

How to partner with AWS

Learn about the essentials of how to build, market and sell your solutions with the AWS Partner Network.

AWS Generative AI Accelerator seeks the next generation of global AI leaders

Applications are now open for GAIA 2025. The 2025 cohort will receive unmatched benefits designed to accelerate both technical growth and market traction, including up to $1 million in AWS credits.

Anthropic Claude 3: Next-gen models on Amazon Bedrock

Dive into Anthropic's new Claude 3 family of models on Amazon Bedrock with these key facts for developers.

How generative AI is changing the startup landscape

Discover how startups can harness, contribute, and use generative AI for a future-ready journey.

Meet your AWS Startup generative AI support team

Find out how to unlock unparalleled support for your generative AI startup from dedicated AWS experts.

Seeing is understanding: Twelve Labs pioneers AI video intelligence on AWS

Twelve Labs is a fast-growing startup using generative AI to process vast amounts of video data, empowering its customers with next generation video intelligence. The company is training and scaling multimodal AI models on AWS that are capable of interpreting visual data as we do, at a scale made possible by innovative technology and proven expertise.

How poolside pioneers AI assisted software development on AWS

See how our partners at poolside are turning millions of developers into billions

Leonardo AI drives tech evolution using generative AI on AWS

When Leonardo’s legacy architecture couldn’t handle the sudden increase in traffic, AWS was there to help their team succeed.

How Proto is bringing cutting-edge avatars to life with Amazon Bedrock

Proto migrated to Amazon Bedrock to create lifelike AI avatars with generative AI using Anthropic's Claude model.

Boosted.ai’s generative AI portfolio manager surfaces near-instant finance insights with AWS

In 2020, Boosted.ai expanded their artificial intelligence (AI)-powered financial analysis platform—Boosted Insights.

How Patronus AI helps enterprises boost their confidence in generative AI

With its AI-driven automated evaluation and security platform, Patronus helps its customers use large language models (LLMs) confidently and responsibly.

Technology that teaches empathy? How mpathic uses AI to help us listen to each other

What if artificial intelligence (AI) could augment our ability to really listen and truly relate to others?

How climate tech startups use generative AI to address the climate crisis

At AWS, we are seeing generative AI transform how humans and business use technology to solve some of the world’s most challenging problems.

Picture perfect: Kuona reimagines visual branding with AI

Startup Kuona is using generative AI to help consumer brands and retailers better manage visual content and optimize their pricing and promotions.

Riding the AI wave: How Xelix is breaking boundaries in fintech

Xelix is addressing the challenges of the CFO and accounts payable (AP) teams of organizations across the UK and US, with AI-powered solutions that automate core auditing and accounting processes.

SupportLogic and AWS: Redefining customer support with generative AI

SupportLogic helps organizations capture and understand these signals in real time; predicting risks and improving customer experiences through AI-powered insights.

PhysicsX: Accelerating Engineering Innovation with generative AI

PhysicsX collaborated with AWS to create an enterprise AI platform that drastically accelerates this process and enables a more efficient path from digital design to real-world performance.

HubbleIQ: Transforming Global Tech Support

Startup HubbleIQ is enabling its customers to better serve their end-users, by empowering self-service technology support. Partnering with AWS and the Generative AI Innovation Center, HubbleIQ has created, secured, and scaled its offering—and its business.

Scaling smarter: How Relevance AI is transforming work with AI agents

The Relevance AI platform enables businesses to deploy AI agents for complex tasks across sales, marketing, recruit, and more – without needing to expand headcount.

Noetik powers precision cancer therapies with machine learning

Together with Amazon Web Services (AWS) and NVIDIA, Noetik is using advanced machine learning techniques to power a new generation of precision cancer treatments.

How poolside pioneers AI assisted software development on AWS

See how our partners at poolside are turning millions of developers into billions

Clinical trials get the Miracle treatment

The startup innovating accelerated healthcare progress

Seeing is understanding: Twelve Labs pioneers AI video intelligence on AWS

Twelve Labs is a fast-growing startup using generative AI to process vast amounts of video data, empowering its customers with next generation video intelligence. The company is training and scaling multimodal AI models on AWS that are capable of interpreting visual data as we do, at a scale made possible by innovative technology and proven expertise.

Rogo delivers secure AI with Amazon Bedrock, driving innovation in finance

Rogo teamed with AWS to propel AI innovation in Wall Street

Relative Insight is uncovering the “why” behind customer feedback

How Relative Insight turns data into decisive action with generative AI and AWS

A guide on using AI-powered analytics to maximize startup growth

Explore the how and why of using AI-powered analytics to optimize your startup

Using GitOps with Amazon Elastic Kubernetes Service with Landbay

By combining the power of AWS Cloud, Landbay was able to spin up a best in-class architecture based on Amazon Elastic Kubernetes Service.

Blockchain and generative AI: Fueling innovation within the digital economy

Generative AI is unlocking new possibilities for the onchain economy

Serverless Retrieval Augmented Generation (RAG) on AWS

The year is 2024 and you're still paying for a vector database when you're not using it. Not anymore! In this post we explore a fully serverless solution for your Retrieval Augmented Generation (RAG) applications on AWS backed by Amazon Lambda, Amazon Bedrock, Amazon S3, and LanceDB.

How to build a mobile app using AWS

Build a strong foundation for your mobile app with AWS. Learn how to create an appealing user experience and leverage powerful cloud services.

How to build a simple web app using AWS

Discover how AWS technologies empower startups to rapidly build and scale web applications for an optimized user experience.

How to choose between compute options on AWS

Learn about serverless, containers, and monolithic web apps, and choose the best fit for your startup's growth.

Why early stage startups need to use multi-factor authentication

Protect your startup's assets from unauthorized access. Learn why multi-factor authentication is crucial for early-stage startups.

Building the foundation for your cloud environment

Learn how AWS services empower startups to achieve both innovation and control in their cloud environment.

Evolutionary architectures series: Part 1

Discover the key steps of building a successful startup in the Evolutionary Architectures series. Dive into the process of delivering the first MVP and beyond!

Evolutionary architectures series: Part 2

You launched your MVP! Now what? Learn from the experts on how to enable and sustain growth and about useful business reporting tools, cost optimization services, and more.

Evolutionary architectures series: Part 3

Positioning your startup for scale? Our experts show how to further mature your tech stack, develop a stronger security strategy, and more.

Grow your startup faster with automated decision-making

By leveraging AI and machine learning to handle routine yet critical decisions, modern founders free themselves to focus on the big-picture initiatives that truly drive growth.

Demystifying startup jargon

Discover some of the most common startup terminology to help you navigate conversations across funding and finance and stay ahead of the game

Quick cloud cost optimization strategies for early-stage startups

By leveraging the right strategies, startups can quickly gain visibility into their spending, make data-driven decisions, and optimize their architecture to drive significant cost savings.

AWS Activate benefits you might not know about

A guide to the lesser known AWS Activate benefits that can help your startup be more efficient in both cost and operations.

Applying for AWS Activate Credits: A step-by-step guide

Step by step instructions on how to submit and application for AWS credits

Tailor your cloud success with AWS Support Plans and Activate Credits

Building a successful startup often means moving fast while controlling costs. As such, AWS Support Plans and AWS Activate Credits can be a powerful combo.

Everything you need to know about AWS Activate Credits

This is your one-stop shop for everything you need to know about AWS credits available through AWS Activate.

Quick cost optimization strategies for early stage startups

Effective cost optimization strategies can be game-changing for early stage startups. Here's how to optimize spend and maximize value for your customers.

Defining your startup's target audience

From demographics to empathy, learn how to truly connect with your audience. Gain a competitive edge by uncovering the 'why' behind their purchasing decisions.

How to conquer bias and master the fundraising pitch

Elevate your pitching skills and raise capital effectively. Uncover the art of fundraising with expert tips on process, profile, and practice.

Fundraising by the numbers with Carta

Gain a competitive edge in fundraising, and learn about trends, valuation, dilution, and more. Empower your fundraising journey now.

This is not that MVP session

From racking gear to API efficiency: explore the transformation of technology and its impact on startups. Gain insights on building and iterating your product.

What Amazon CTO Werner Vogels’ predictions for 2024 mean for startups

For 2024, Werner’s predictions build on prior predictions, but also introduce new trends impacting opportunities for startups.

Meet the tech alums leading the next generation of startups

From VCs to a vast talent network—learn how tech industry alums use their skills and connections to strike out on their own in the startup space.

Meet your AWS account team

Building on AWS? Meet your dedicated account team ready to support your journey. Discover how they can assist you in reaching your business goals.

Andreessen Horowitz cofounder Ben Horowitz on the cloud, weathering economic turmoil, and building lasting relationships

Ben Horowitz, co-founder of Andressen Horowitz, shares his insights on major shifts in the VC industry, earning customer trust, cash management, the cloud's impact, and more.

Meet three women who make startup journeys smoother

Meet three AWS Solutions Architects guiding entrepreneurs toward growth.

Greylock’s Jerry Chen on the evolving role of the startup CFO

Explore the evolving startup CFO role with Jerry Chen from Greylock Partners. Gain insights and strategies for navigating the changing financial landscape.

Overcoming criticism and imposter syndrome as a startup founder

Explore tips for startup founders on overcoming criticism and imposter syndrome. Gain insights into managing self-confidence and a positive startup culture.

Why culture is critical to startup organizational growth

New research reports 86% of startup leaders say that workplace culture is vital to a startup's success. Read our report overview or download the full report today.

Grow your startup with free tools and resources from AWS Activate

Empower your startup with AWS Activate. Find out more about free tools and resources to turn your innovative ideas into a thriving business.

What does it mean to be an AWS Admin at a startup?

AWS Admins balance their day-to-day while helping to establish good security hygiene and optimize costs.

Remote work helps founders recruit international talent, save on real estate costs, and gain global experience

Embracing remote cloud-based working delivers numerous benefits to workers and managers alike, reducing costs and expanding the pool of talent.

Why Guild CFO Chris Garber believes lifelong learning is the key to startup success

Want to create more adaptable, resilient workforces? Guild CFO, Chris Garber, says lifelong learning is the key.